In June 2013, FDA issued a comprehensive guidance on good manufacturing practices for cosmetic products. Now more than ever, FDA is serious about product quality and consumer risk in the marketplace.
The cosmetics industry is a $278+ billion global industry. Advertising, marketing, and the creation of imagery for new products are critically important to your company’s ability to drive customer demand. However, if your products do not meet the quality expectations of your customers and/or the regulators, your business can suffer. Even the smallest firms are in the crosshairs of the FDA — for the big firms, there’s little tolerance for failure to meet expectations.
For the cosmetics industry, manufacturing matters. It is foundational to your success, your brand, and your reputation. It must support your overall business model, and certainly, it cannot detract from your company and product stories. In an industry steeped in beauty and appearance, your company can’t afford to have product manufacturing issues – or FDA regulatory issues – negatively impact your well-crafted image.